The BMW Group has today presented its fourth Vision Vehicle, the BMW Motorrad VISION NEXT 100, to mark the opening of its exhibition and event platform, “Iconic Impulses. The BMW Group Future Experience”, at the Barker Hangar in Santa Monica, Los Angeles. Following the BMW VISION NEXT 100, unveiled at the Munich Centenary Event on 7 March, and the MINI VISION NEXT 100 and Rolls-Royce VISION NEXT 100, it is now the turn of the BMW Motorrad brand to present its vision of premium future motorcycle mobility for the coming decades. The BMW Group intends to make an effective contribution towards resolving the social challenges that lie ahead.
The USA as the perfect platform for the world debut of the BMW Motorrad VISION NEXT 100 and the finale of the “BMW Group Iconic Impulses. The BMW Group Future Experience”
The BMW Group chose to unveil the BMW Motorrad VISION NEXT 100 in the USA. The US market is one of the largest for BMW motorcycles and one in which the BMW Group intends to continue developing its business. As a pioneer in the field of sustainable mobility, the state of California is the ideal place for the presentation of the fourth Vision Vehicle, which is an interpretation of the motorcycle mobility of tomorrow. The megacity of Los Angeles is the perfect setting for the finale of the event and exhibition platform “BMW Group Iconic Impulses. The BMW Group Future Experience”.
The USA is also home to the most prolific BMW plant in the world: BMW Plant Spartanburg. As one of the BMW Group’s most important facilities, Spartanburg has seen investments of almost US$ 7 billion since production began in 1994. More than 70% of the BMW X models (BMW X3, X4, X4 M, X5, X5 M, X6 and X6 M) manufactured there are exported, with a total value of US$ 9.8 billion a year. This made BMW the largest car exporter in the USA in 2015.
The BMW Group and its dealership and supplier network currently employ around 70,000 people in the USA.